ÿþIn the 1960s adidas samba or 1970s, there was only one kind of suitable shoes for runners only called Adidas. Being a German company, Adidas is a pioneer in making light running shoes for skilled athletes. In Montreal Olympics games held in 1976, 82 percent winners in track and field game wearing Adidas sports shoes.The best is the superiority for Adidas. New materials and technology is adopted trying to make more durable and lighter shoes.

Kangaroo skin is utilized to back up the sides of shoes. The four-nailed shoes and competition shoes have nylon soles and replaceable spikes. Being high in quality, innovative and varies in shoes style, Adidas dominated the international competition in this industry in adidas originals eqt the 1970s.Healthy sports boomed in the 1970s which surprised Adidas. At that moment, a million of people before who hated to do sports then were interested in the physical exercise.

Nike's success stems from its emphasis on two nmd adidas points including researching and technology improvement as well as style diversification. Around one hundred employees in the company are doing research and development work. Some of its research and development activities include high-speed photographic analysis of human motion, having 300 athletes tried on its shoes as well as the continuous experimentation and research for new and improved shoes also materials.

In marketing, Nike provides consumers with the largest range of options. It attracts different athletes and gives the adidas pure boost best travelling shoes producer impression for consumers.During the peak of jogging in the early 1980s when Adidas was the laggard in the market. Its competitors design more innovative and variety of goods also expand to other sports markets successfully. Nike's products have dominated the basketball and the youth market, meanwhile, its sports shoes have went into a fashion era.

Nike football shoes win great success with satisfying sales. When the player kicked into the key ball, he wore Nike Mercurial Vapor shoes, and these shoes were in fact the forth series Nike shoes. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. People may assume that the war between Adidas and Nike has existed for a long time, yet in reality, an adidas alphabounce fierce war existed between Adidas and Puma half a century ago.

It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.There were many versions about the reasons of deterioration of the relationship between the two brothers but the most possible one is that hatred was formed deeply during the late war years when Rudi turned to be an US prisoner of war.Adi had become the leader in the factory when Rudi came back but the former would not like to share the power with the latter.Then great rage occurred to Rudi.